LUOX Direktvermarktung on the electricity exchange for younger and new installations
Capitalize on price spikes: quarter-hourly marketing instead of average market value
Avoid negative electricity prices: automatic curtailment as an option
Higher revenues through feed-in shifting via battery storage
Full transparency: LUOX Energy acts as your electricity broker on the exchange
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Avoid negative prices. Increase returns flexibly.
Companies looking to bring a younger or new photovoltaic or wind energy plant into direct marketing today are making economic decisions under significantly more complex conditions than just a few years ago.
With LUOX Direct Marketing, this complexity becomes transparent and manageable: You receive the actual marketing revenues achieved on the exchange per 15-minute interval for your fed-in electricity. This allows you to profit from high-price phases and avoid negative electricity prices, which are very disadvantageous for younger plants, through automatic price-based curtailment.
Request a non-binding quote for your commercial plant or describe your situation to us. We would be happy to advise you in a personal conversation.
Challenges for new EEG plants in direct marketing
Feed-in tariffs for solar and wind have been significantly lower for several years than in previous funding periods. At the same time, low market values in sunny months (see graphic on the right) and strong price fluctuations in the electricity market make it difficult to plan marketing revenues and balancing costs. However, operators of newer plants are now experiencing particularly high losses due to legal regulations regarding the loss of the market premium during negative electricity prices, depending on the age of the plant.
For many operators, the question of how stable and predictable future revenues actually are arises already during the financing phase.
Ideal conditions for young EEG plants with LUOX Energy
With LUOX Direct Marketing, you market your fed-in electricity at 15-minute Day-Ahead exchange prices. This allows you to specifically utilize high-price phases to sustainably increase the profitability of your PV, wind, biogas, or hydropower plant.
You will continue to receive the market premium at the usual rate. Plants subject to legal regulations regarding the loss of the market premium during negative price phases are protected by our option for temporary price-based curtailment.
Increased revenue through automatic curtailment during negative electricity prices
The continuous expansion of renewables is leading to increasingly frequent negative price phases, which reduce the marketing revenues of plant operators. Direct marketing at 15-minute exchange prices provides the basis for a price-based feed-in strategy that helps avoid negative prices.
As soon as the electricity price falls below zero or an agreed price limit, LUOX Energy can automatically curtail your plant's feed-in: reliably and transparently. Younger PV systems thus achieve on average 9% higher marketing revenues compared to the market value. With correct configuration of the direct marketing interface, self-consumption remains unaffected.
More about automatic curtailment during negative electricity prices
The LUOX pricing model –
transparent, precise, efficient
LUOX Energy acts not as an electricity trader, but as a broker: We trade your electricity directly on the exchange on your behalf. This means no risk premiums that could reduce your revenues, even during volatile market phases.
Here's how it works:
Trading and settlement at 15-minute Day-Ahead exchange prices
Fixed service fee based on the plant's generation capacity
Variable service fee of 3% of the absolute market value of the fed-in electricity volume
Transparent billing of mandatory balancing costs
One-time setup fee of 200 Euros
With the LUOX Revenue Calculator, you'll receive an overview of your expected earnings and costs, presented as a data-driven sample calculation (excluding revenue optimization measures).
LUOX Direct Marketing for electricity from various energy sources
PV systems
Whether it's a rooftop system with east-west orientation, a solar carport with bidirectional PV storage, or a ground-mounted system with limited market premium: LUOX Direct Marketing offers the necessary flexibility and control.
LUOX Direct Marketing for PV Systems
Wind power plants
Many wind power plants benefit from direct marketing at electricity exchange prices due to their regional, technical, or regulatory conditions. Especially the automatic curtailment of feed-in during negative prices by LUOX Energy can significantly increase the profitability of wind farms. LUOX Direct Marketing for Wind Power Plants
Biogas plants
Given that biogas plants' energy production can be adjusted relatively flexibly to price developments on the exchange, spot direct marketing is particularly advantageous for them.
Hydropower plants
Hydropower plants generate significant amounts of renewable energy and, particularly as pumped-storage power plants, can respond flexibly to electricity demand. This allows the timing of grid feed-in to be effectively adjusted to current price phases on the electricity exchange.
Contact us anytime.
If you have questions or need more information, we're here to help.
9% higher marketing revenues: which assets benefit most
Due to market changes, more and more operators are switching to spot direct marketing. Learn in our market analysis which trends and factors are responsible for this and why certain types of assets are particularly well-suited for selling electricity at current spot market prices.
Whitepaper - Benefits of direct marketing at spot market prices compared to the market value model:
Frequently asked questions
More questions?
In our knowledge base, you will find all information and answers to questions about our products and renewable energies.
