Direct marketing of electricity allows companies and private generators to sell their generated power directly on the power exchange, rather than relying on the fixed EEG feed-in tariff. For many owners of EEG-eligible plants, this option is highly relevant, as it enables them to benefit from fluctuating market prices and achieve higher revenues. Unlike the fixed tariff, direct marketing is based on current exchange electricity prices, offering greater flexibility and earning potential.
The following steps should be considered when getting started with direct marketing:
Step #1 - Calculate Yield and Request an Offer
With the LUOX Revenue Calculator, companies and private individuals can accurately calculate the potential yield of their PV systems. The calculator takes into account various factors, such as installed capacity, generated electricity volume, and current exchange prices. Additionally, plant owners can simulate scenarios to get a sense of the expected revenues.
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Step #2 - Conclude Contract and Access Customer Portal
After calculating the yield, owners of EEG-eligible plants can conclude the appropriate contract with LUOX Energy. This provides full transparency on incurred costs and the amount of electricity fed into the grid, based on electricity prices updated every fifteen minutes. Furthermore, the contract is flexible and can be terminated with one month's notice.
Easy Management via the LUOX Energy Customer Portal
Through the portal, PV plant operators always maintain an overview of their revenues and marketing results. The intuitive dashboard allows them to track market price developments and make adjustments. This makes the management of direct marketing efficient and clear.
Step #3 - Installation of the smart metering system for direct marketing
For successful direct electricity marketing, certain technical requirements are necessary. A key role here is played by the installation of a smart metering system (iMSys). This meter records the fed-in electricity in real-time and transmits the data every fifteen minutes to the direct marketer, for example, LUOX Energy. This precise recording is necessary to sell the electricity at current exchange prices.
PV systems with a size of 7 kWp or more, or those with battery storage or electric vehicles, are expected to receive a smart meter from their grid operator within 4 months. Customers who do not meet these requirements can also arrange for the installation of an iMSys.
Step #4 - Remote Controllability and Real-time Data Transmission
Systems with an installed capacity of 25 kWp or more must be controllable by the direct marketer, and the direct marketer must be able to retrieve real-time feed-in data at any time. This legal requirement can be met with a direct marketing interface. LUOX Energy works with a variety of proven direct marketing interfaces that enable seamless remote controllability and data acquisition. For the transition to direct marketing, the direct marketing interface must be professionally integrated into the system. The photovoltaic installation company or the responsible technician is the first point of contact for the installation. After installation, it is important that the installer provides LUOX Energy with an installation confirmation to document the successful connection.
Step #5 - Registration of the System for Direct Marketing
After the contract is concluded, LUOX Energy handles communication with the grid operator to register the system for direct marketing. Once the transition to direct marketing has been successfully completed, LUOX Energy will confirm the start of direct marketing in writing.
Step #6 - Generate Revenue and Secure Market Premium
With LUOX Energy, customers have the opportunity to achieve sustainably higher returns through direct marketing. Unlike the fixed EEG feed-in tariff, direct marketing allows electricity to be sold flexibly at current market prices. Additionally, the market premium, which compensates for the difference between the exchange electricity price and the feed-in tariff, ensures long-term financial security.
Especially for new systems where the feed-in tariff is forfeited during negative electricity prices, direct marketing is the more lucrative alternative. It not only allows for compensating losses but also enables generating additional income. Particularly PV systems with battery storage and intelligent Home Energy Management Systems can greatly benefit from direct marketing.
These are the advantages of direct marketing with LUOX Energy
· LUOX Energy offers transparent and fair conditions for commercial and private customers. Thanks to a flexible pricing model and no risk surcharges, plant operators benefit from market-driven revenues.
· Furthermore, LUOX direct marketing is hardware-independent and can therefore be used with many different types of PV systems, battery storage units, and home energy management systems from various manufacturers.
· LUOX Energy offers direct marketing for all system sizes (even under 100 kWp) and also makes sense for systems with partial feed-in.
Conclusion - Long-term benefits of direct marketing with LUOX Energy
Direct electricity marketing via LUOX Energy offers companies flexible adaptation to market conditions and ensures stable revenues through the market premium and a variable feed-in tariff. Operators of photovoltaic systems and other renewable energy sources benefit from LUOX Energy's transparent cost structure and hardware-independent offering for all system sizes.
With LUOX Energy, system owners can not only maximize their feed-in tariff but also react directly to market changes. This combination of flexibility and financial security contributes to the energy transition in the long term while generating higher revenues.
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