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Berlin, July 17, 2024 – With a major brand relaunch, Lumenaza GmbH – a pioneer in the field of energy software-as-a-service solutions – is opening a new chapter: The former customer-facing brand Lumenaza.Community becomes LUOX Energy.
This significant relaunch aims to make participation in the energy market more appealing to an even broader audience. At the same time, it highlights the company’s intention to create a clearer distinction from the B2B segment, through which Lumenaza supports energy suppliers such as OctopusEnergy, EnBW, E.ON, and Regionah Energie with comprehensive energy market processes in a white-label model.
“The energy community concept that we previously emphasized with Lumenaza.Community works very well in certain segments. But to make our vision of a future based on 100% green energy a reality, we want to reach even more people,”
explains Christian Chudoba, CEO and co-founder.
“Our new brand identity as LUOX Energy enables us to inspire more people to engage with a sustainable future. We offer consumer-facing products that are attractive and work together with a network of partners to drive long-term transformation and optimization of the energy market.”
Products for Consumers and Producers of Green Energy
LUOX Energy introduces two core products focused on economic benefits for consumers and producers of green energy – and designed to have a positive effect on grid stability:
- LUOX Dynamisch – A dynamic electricity tariff that allows customers to purchase electricity at current spot market prices, enabling them to benefit especially when green energy supply is high.
- LUOX Direktvermarktung – A solution for operators of wind, biogas, and PV systems of all sizes (0–10 MW) to feed energy into the grid at current market prices and achieve higher long-term earnings.
LUOX Energy promises full cost transparency and control – with no hidden fees, no binding contracts, and the flexibility of monthly cancellation.
The products will be promoted through expanded marketing efforts and distributed via partnerships in the hardware and PV sector, positioning LUOX Energy as a technology-agnostic solution for the energy market. The partner network already includes over 60 partners, such as E3/DC and enerix.
A New Brand Identity that Breaks Green Energy Stereotypes
The new LUOX Energy brand identity aims to connect with diverse target audiences and redefine core brand values such as transparency, sustainability, and accessibility.
“Our new brand is meant to be fun and inspiring – encouraging people to take an active role in the energy transition and benefit from it,” explains Aurelia Trinschek, Head of Marketing at Lumenaza GmbH.
“Our products and communication are designed to make green energy easy to understand and attractive. That’s also the goal of our new website, where we’ve organized information based on usage and user needs – and we’ll continue evolving it.”
The result is a vibrant and modern (web) design that reflects LUOX Energy’s optimism and spirit of innovation. The new website is now live at: www.luox-energy.de
About Lumenaza GmbH
Lumenaza GmbH develops solutions that advance the digital transformation of the energy transition, enabling both individuals and businesses to benefit from the production and consumption of green energy. Through its SaaS platform, Lumenaza has been supporting energy providers like OctopusEnergy, EnBW, E.ON, and Regionah Energie since 2013 with comprehensive white-label energy solutions. With the new consumer brand LUOX Energy, Lumenaza aims to reach even more people and build a future based on 100% green energy.
